BUS W100 Introduction to Business 

Demographic Information

STATS Indiana

A service of the Indiana Business Research Center at Indiana University provides a statistical database that offers a wide array of social, economic, and demographic data about the State of Indiana, its counties, and many smaller units. Unrestricted access.

United States Census Bureau: State and County QuickFacts (includes cities.)

The simplest on this list. Use pull down menus to find basic information on Fort Wayne. Demonstration video

Psychographic data for United States

Statistical Abstract of the United States

The primer of statistics on the social, political, and economic organization of the United States. Available online or in print. Ask at the Library Service Desk for the most recent print copy.

New Strategist Publications Best Bet Resource

Do an IUCAT Catalog (Indiana University's online library catalog) keywords anywhere search for New Strategist and find books with titles like:

Who's buying alcoholic and nonalcoholic beverages
American generations : who they are and how they live
American attitudes : what Americans think about the issues that shape their lives
The Millennials : Americans born 1977 to 1994
American women : who they are & how they live
Demonstration video

Industry Information

(much more information on the Industry Research library guide)

Standard & Poor's NetAdvantage Best Bet Resource

Standard and Poor’s Industry Surveys report on each of 52 industries describing key companies, the current business environment and issues, and point to relevant Web sites, periodicals and associations.
Demonstration video

Value Line Investment Survey

See the Industry Commentary in this database for short overview.

MarketLine Business Information Center

This database profiles over 3000 industries in countries around the world.

Sample Business Plans

Best Bet Resource

Helmke Library has many sample business plans available online in the Gale Virtual Reference Library. Each volume includes a template for writing your own plan. To search all volumes of the Business Plans Handbook, use the Advanced Search screen in Gale Virtual Reference. Using daycare as an example, a search for business plans for daycare facilities would be: Search for Publication Title (pu) = Business Plans Handbook And Keyword (ke)= daycare. Demonstration video