Here are some quick tips for doing market research for the project in the Summer II session of M301.
This guide will point you toward sources of demographic information as well as to the databases that have market surveys.
Medical Information
Since the project this summer is related to an aspect of health, consider looking for clinical research that might be useful.
- Medline (PubMed) was created by the National Library of Medicine to provide access to authoritative medical information. It is available with several search interfaces including EBSCOhost.
- PsycINFO (CSA) may have clinical studies on the psychological aspects of obesity and weight-loss.
- National Institutes of Health (NIH) provides an alphabetical listing of all topics addressed in their research and publications.
Insurance (subject pathfinder)
This guide assembles links to sources for investigating the insurance industry. Trends in policy coverage can be found, even if specifics are not available.
Associations and Organizations
Search the Web for information from professional or consumer organizations focusing on camping or obesity. If you use Google, try limiting your search to one domain. Example:
camp obesity site:.org searches for the keywords camp and/or obesity on sites that have the .org (organization) designation
IUCAT Catalog
Use IUCAT to find print and electronic sources collected by the library. NetLibrary books and government reports are in included in IUCAT so that you can find authoritative information even when you can't get to the library.
Business Databases
The databases below will have articles from magazines and newspapers as well as scholarly journals. Don't forget to use IU-Link to retrieve articles that are not immediately available in full text. Short tutorials demonstrating IU-Link are now available.
ABI/INFORM Suite (ProQuest)
Academic Search Premier (EBSCOhost)
Business Source Premier (EBSCOhost)
Health Business FullText (EBSCOhost)
LexisNexis Academic (LexisNexis)
Ask a Librarian
I will be out of my office from June 6-June 12, but feel free to contact me when I come back if I can be of help. You can contact another librarian in the meantime by one of the following methods:
- E-mail a librarian at ref@ipfw.edu
- Instant Message a librarian by using ipfwlibrarian on the most popular instant messaging services.
- Contact the Service Desk (481-6505) and make a 30 minute appointment for yourself or your group.
