BUS M450 Marketing Strategy and Policy 

This guide supplements the Library Guide for English W130-131-132 Composition Program and the Library Guide for English W232: Business Writing. These basic guides provide a general introduction to library resources including information on Searching IUCAT, the online catalog

Use the following three databases to find background information about your product and perhaps some information about marketing it. If you are lucky, you will also find out who the competitors are. All of these databases provide access to articles (many full-text) but their search engines and indexing algorithms vary enough to make it worth your while to search all three. Lexis-Nexis is current as of the present day and covers news wires, newspapers (both national and local), and other useful materials.

ABI/INFORM Suite (ProQuest)

Content:	Includes three ABI/INFORM databases: Global, Trade & Industry, and Dateline. Global covers abstracting and indexing of more than 1,000 current business-related journals with full text for over half of the titles. Also includes directory information on more than 60,000 companies. Trade & Industry offers 700 full-text industry-related publications. Dateline covers local and regional publications including Fort Wayne Business People. Articles indexed in the Deep Backfile date back to the mid-1970s. An online guide is available.
Access:	Database available to authorized IPFW users (on or off campus).
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Business Source Premier (EBSCOhost)

Content:	Provides abstracts and indexing of articles in more than 3,800 national, regional, and international business journals, updated daily, with more than 3,000 titles available full text. Limit to scholarly, peer-reviewed articles or full-text articles only, if desired. Indexing coverage varies, with full-text content for some titles beginning 1975 or earlier, and most titles indexed from the 1990s to present. The Wall Street Journal, Harvard Business Review and many regional publications are included. A complete list of titles covered is available.
Access:	Database available to authorized IPFW users (on or off campus). Database available to authorized IPFW users (on or off campus). Other Indiana residents with an Internet service provider not based in Indiana (AOL, MSN, EarthLink, etc.) must first register for an INSPIRE password account.
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LexisNexis Academic (LexisNexis)

Content:	LexisNexis Academic provides full-text access or indexing and abstracting of nearly 6,000 information resources, covering a wide range of subjects including general and political news from U.S. and international sources, corporate news and financial information, industry and market news, federal and state law, law reviews, transcripts of Congressional hearings, medicine and health, state and country profiles, and biographical information. Provides access to major papers in the Guided News Search under General News > Major Papers, including the Christian Science Monitor (1980 to present), Los Angeles Times (current six months), New York Times (Final New York City ed.), including the New York Times Book Review and New York Times Magazine (1980 to present), and Washington Post (1977 to present). Full-text format is ASCII text without graphics. Updated daily.
Access:	Database available to authorized IPFW users (on or off campus).
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Use the FISonline to find information about possible customers. In this database you can establish a set of parameters (# of employees, annual sales, location of home office etc.) and build a list of potential customers. Use the resources listed in the Company Data guide to find additional information.

Use Google on the Internet to broaden your base of information.